Our journey
NorthStar UX started with a simple belief
Great experiences don’t happen by accident, they’re designed with intention.
After years of working inside enterprise insurance, healthcare, and regulated organizations, we saw the same issue repeat itself: complex systems built without enough clarity or empathy for the people using them. NorthStar UX exists to change that.
We partner with teams to cut through complexity, align stakeholders, and design experiences that work, for users and for the business.
Why NorthStar UX
We understand regulated complexity.
Insurance and healthcare aren’t simple. We design within real constraints, compliance, legacy systems, and enterprise scale.
We bring clarity, fast.
Our work quickly surfaces friction, risk, and opportunity so teams can make confident decisions.
We embed, not advise from the sidelines.
We work as an extension of your team, collaborating closely across product, design, engineering, and leadership.
We focus on outcomes, not artifacts.
Every engagement is tied to measurable impact: reduced friction, improved usability, and better business results.
Our approach
We combine research, strategy, and design to deliver practical, actionable solutions. From UX audits and journey mapping to product design and systems thinking, we help teams move faster, reduce risk, and build experiences with confidence.